{"id":5440,"date":"2021-04-12T08:48:06","date_gmt":"2021-04-12T08:48:06","guid":{"rendered":"https:\/\/fg.ull.es\/portal\/gdi\/?p=5440"},"modified":"2021-04-15T06:51:27","modified_gmt":"2021-04-15T06:51:27","slug":"herramientas-para-una-buena-estrategia-digital","status":"publish","type":"post","link":"https:\/\/fg.ull.es\/portal\/gdi\/herramientas-para-una-buena-estrategia-digital\/","title":{"rendered":"Herramientas para una buena estrategia digital"},"content":{"rendered":"\n<p>A d\u00eda de hoy es fundamental estar presente en internet para llegar a vender un producto o servicio. Para ello, <strong>las empresas establecen una serie de estrategias digitales y plataformas para adaptarse al cliente<\/strong>, el cual se comunica, relaciona y consume de manera totalmente diferente al consumidor anal\u00f3gico. A trav\u00e9s de estos medios digitales, las entidades pueden conocer en profundidad qu\u00e9 necesita el comprador, c\u00f3mo es el cliente potencial y que busca, as\u00ed como lo que ofrecen otros competidores.&nbsp;<\/p>\n\n\n\n<p>A continuaci\u00f3n, te mostramos algunas herramientas necesarias para establecer una buena estrategia digital:&nbsp;<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/analytics.google.com\/analytics\/web\/#\/\">Google Analytics<\/a>. Servicio gratuito de Google que muestra estad\u00edsticas de nuestra p\u00e1gina web: el n\u00famero de visitantes, la zona geogr\u00e1fica de los usuarios, c\u00f3mo es su comportamiento de compra, entre otros.&nbsp;<\/li><\/ul>\n\n\n\n<ul><li><a href=\"https:\/\/www.similarweb.com\/\">SimilarWeb<\/a>. Esta plataforma analiza diferentes sitios web de competidores. Muestra la clasificaci\u00f3n en la b\u00fasqueda, n\u00famero de visitas o fuentes de tr\u00e1fico.<\/li><\/ul>\n\n\n\n<ul><li><a href=\"https:\/\/www.boardfy.com\/\">Boardfy<\/a>. Es otra herramienta para conocer a la competencia, permite a cualquier negocio hacer el seguimiento autom\u00e1tico y emplear el conocimiento adquirido para optimizar precios y campa\u00f1as de marketing en tiempo real.<\/li><\/ul>\n\n\n\n<ul><li><a href=\"https:\/\/www.google.com\/alerts\">Google Alerts<\/a>. Permite realizar un seguimiento de los temas m\u00e1s importantes y detectar el contenido que publican los competidores y lo que los usuarios opinan sobre nuestro negocio.&nbsp;<\/li><\/ul>\n\n\n\n<ul><li><a href=\"https:\/\/trends.google.es\/trends\/?geo=ES\">Google Trends<\/a>. Plataforma que muestra las tendencias y la popularidad de b\u00fasqueda de un t\u00e9rmino, as\u00ed como compararlo con otras.&nbsp;<\/li><\/ul>\n\n\n\n<p>\u00bfTe interesa la estrategia digital? Es uno de los aspectos que se tratan en la formaci\u00f3n de <strong>Promoci\u00f3n y Gesti\u00f3n Digital<\/strong>. Puedes inscribirte ya en el Nivel 1 de Transformaci\u00f3n Digital que comenzar\u00e1 el pr\u00f3ximo <strong>22 de abril<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-buttons aligncenter is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background has-background\" href=\"https:\/\/sede.fg.ull.es\/es\/curso\/detalle\/a21120051\/promocion-digital-n14\">N1 &#8211; Promoci\u00f3n Digital<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A d\u00eda de hoy es fundamental estar presente en internet para llegar a vender un producto o servicio. Para ello, las empresas establecen una serie de estrategias digitales y plataformas para adaptarse al cliente, el cual se comunica, relaciona y consume de manera totalmente diferente al consumidor anal\u00f3gico. A trav\u00e9s de estos medios digitales, las&#8230;<\/p>\n","protected":false},"author":12,"featured_media":5456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Herramientas para una buena estrategia digital - Programa de Gestores de la Innovaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fg.ull.es\/portal\/gdi\/herramientas-para-una-buena-estrategia-digital\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Herramientas para una buena estrategia digital - Programa de Gestores de la Innovaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"A d\u00eda de hoy es fundamental estar presente en internet para llegar a vender un producto o servicio. Para ello, las empresas establecen una serie de estrategias digitales y plataformas para adaptarse al cliente, el cual se comunica, relaciona y consume de manera totalmente diferente al consumidor anal\u00f3gico. A trav\u00e9s de estos medios digitales, las...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fg.ull.es\/portal\/gdi\/herramientas-para-una-buena-estrategia-digital\/\" \/>\n<meta property=\"og:site_name\" content=\"Programa de Gestores de la Innovaci\u00f3n\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-12T08:48:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-15T06:51:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fg.ull.es\/portal\/gdi\/wp-content\/uploads\/sites\/2\/2021\/04\/Herramientas-para-una-buena-estrategia-digital-GDI.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1047\" \/>\n\t<meta property=\"og:image:height\" content=\"588\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"aascanio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"aascanio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/fg.ull.es\/portal\/gdi\/herramientas-para-una-buena-estrategia-digital\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/fg.ull.es\/portal\/gdi\/herramientas-para-una-buena-estrategia-digital\/\"},\"author\":{\"name\":\"aascanio\",\"@id\":\"https:\/\/fg.ull.es\/portal\/gdi\/#\/schema\/person\/1ad03d108c212b498a622f39176298aa\"},\"headline\":\"Herramientas para una buena estrategia digital\",\"datePublished\":\"2021-04-12T08:48:06+00:00\",\"dateModified\":\"2021-04-15T06:51:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/fg.ull.es\/portal\/gdi\/herramientas-para-una-buena-estrategia-digital\/\"},\"wordCount\":301,\"publisher\":{\"@id\":\"https:\/\/fg.ull.es\/portal\/gdi\/#organization\"},\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/fg.ull.es\/portal\/gdi\/herramientas-para-una-buena-estrategia-digital\/\",\"url\":\"https:\/\/fg.ull.es\/portal\/gdi\/herramientas-para-una-buena-estrategia-digital\/\",\"name\":\"Herramientas para una buena estrategia digital - 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